Biography Dr. Sergiy Spivakovskyy is an experienced marketing manager with a demonstrated history of working in the market research and marketing analytics areas. He has over ten years of teaching experience at Master and Bachelor levels and conducting training for industry professionals. Skilled in market research and analytics, digital marketing, and marketing strategy in international markets. Dr. Spivakovskyy earned his PhD degree from European University, Kyiv, MBA from Hofstra. University, NY, USA; and bachelor’s degree in applied mathematics and Management & Marketing from the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”. He has professional certifications from the Chartered Institute of Marketing, Higher. Education Academy, Project Management Institute, Digital Marketing Institute. Dr. Spivakovskyy has been teaching in the universities of Western and Eastern Europe, and the Middle East, trained in Ukrainian Marketing Association. He authored numerous Marketing case studies and publications in peer-reviewed journals; co-authored textbooks with Dr. Philip Kotler and Dr. William Rudelius. The students mentored by Dr. Spivakovskyy have multiple international awards, including Global Management Challenge and CESIM business simulation awards.